Online Courses Archives

How to write your expert bio for your course sales page

I constantly see course creators struggle when they have to write their expert bio for their sales page. And I totally sympathize—talking about yourself is hard! Fortunately, when you’re writing a bio for a sales page, whether you’re selling an online course, a group coaching program, a one-on-one service, or a digital product, you can keep it pretty simple. It doesn’t need to be as detailed as your full About Me page on your website might be. Ready to write your expert bio for your sales page?

Every social media image size you need to promote your course in 2022

So you’ve created a lead magnet, recorded a webinar, or launched an online course. Now you get to promote it! This is every social media image size you need for Instagram, Facebook, Pinterest, Twitter, and LinkedIn.

Do you need to sell services before launching an online course?

Unpopular Opinion: Creating online courses is NOT the right move for every business. Do you need to start with services? Maybe! These are some factors you should consider and how how to decide.

5 sales page mistakes that are killing your course sales

Bad sales pages are the death of great online courses. If you’ve created an online course and it launched to a nice, crisp bellyflop even though, by all rights, it should be selling… the first thing you should do is reevaluate your sales page. These are some mistakes I see over and over again that will cause your sales page to fall flat.

How to get AMAZING testimonials for your online course or service

How do you ask your course students or clients for testimonials + make sure they write something you can actually USE on your sales page? It’s all about asking the right questions! Here’s how to get great testimonials.

Why you should never offer “Lifetime Access” to your course

It comes up over and over again in online course creation circles. “Should I offer my students lifetime access to my course?” The truth is, customers LOVE lifetime access. Because you’re basically promising them a unicorn. Lifetime access is not just a myth; it’s also dangerous to your business.

How to create unlimited email addresses with the Gmail+ hack

It’s so important to TEST your systems. Whether you’re offering a free lead magnet, booking appointments online, or selling online courses, you need to test the client experience to make sure you understand it and everything works. All that testing can get tricky when you only have one email address, but this super simple Gmail hack makes it a cinch.

How to write your expert bio for your course sales page

Every social media image size you need to promote your course in 2022

Do you need to sell services before launching an online course?

5 sales page mistakes that are killing your course sales

How to get AMAZING testimonials for your online course or service

Why you should never offer “Lifetime Access” to your course

How to create unlimited email addresses with the Gmail+ hack

Skip Google Purgatory and fast-forward to the part where you create awesome sh*t.

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