Articles and Resources for Course Creators.

How to write your expert bio for your course sales page

How to write your expert bio for your course sales page

I constantly see course creators struggle when they have to write their expert bio for their sales page. And I totally sympathize—talking about yourself is hard! Fortunately, when you’re writing a bio for a sales page, whether you’re selling an online course, a group coaching program, a one-on-one service, or a digital product, you can keep it pretty simple. It doesn’t need to be as detailed as your full About Me page on your website might be. Ready to write your expert bio for your sales page?

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5 sales page mistakes that are killing your course sales

5 sales page mistakes that are killing your course sales

Bad sales pages are the death of great online courses. If you’ve created an online course and it launched to a nice, crisp bellyflop even though, by all rights, it should be selling… the first thing you should do is reevaluate your sales page. These are some mistakes I see over and over again that will cause your sales page to fall flat.

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Why you should never offer “Lifetime Access” to your course

Why you should never offer “Lifetime Access” to your course

It comes up over and over again in online course creation circles. “Should I offer my students lifetime access to my course?” The truth is, customers LOVE lifetime access. Because you’re basically promising them a unicorn. Lifetime access is not just a myth; it’s also dangerous to your business.

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How to create unlimited email addresses with the Gmail+ hack

How to create unlimited email addresses with the Gmail+ hack

It’s so important to TEST your systems. Whether you’re offering a free lead magnet, booking appointments online, or selling online courses, you need to test the client experience to make sure you understand it and everything works. All that testing can get tricky when you only have one email address, but this super simple Gmail hack makes it a cinch.

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How to create a professional email signature in Gmail

How to create a professional email signature in Gmail

When your very first email goes out to a prospective client, you need to make sure that your email signature is on point. Here’s how to quickly and easily create a professional looking signature in Gmail FOR FREE, no silly signature generator required.

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7 Gmail tricks to get your inbox squeaky clean

7 Gmail tricks to get your inbox squeaky clean

When you spend a hefty portion of your waking hours connected to the ole’ intertubes, all that internet commotion has a way of creeping into your inbox until you’re living an episode of Digital Hoarders. The good news is that if you use Gmail (and you should) there are a lot of tricks and tools at your disposal for getting your inbox organized once and for all.

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