Erin Gibson | Online Course Design + Strategy

Your Course Tech Toolbox — Free download!

Skip Google Purgatory and fast-forward to the part where you create awesome sh*t.

Psssst... How much time have you wasted "researching" which tools are the very best ones to use for your online course, instead of... you know, actually working on your course?

Quit Googling—you have a course to build! I'll show you exactly what you need for building sales pages, designing graphics, email marketing, video, course hosting, and more!

Client Results

Kind words from my wildly talented clients.

Erin has a system that makes creating courses so easy, outlining literally everything that you need to create, from how to structure your content, to the sales funnel emails, to the follow-up sequences, how to nurture your student base.

Honestly, Erin’s depth of knowledge is just phenomenal and she really understands the heart and soul of course creation. She’s amazing.

Alexa Fischer

Author and Coach, Founder of Wishbeads

Working with Erin is absolutely phenomenal. Erin supports us in running five courses and marketing them. We had one of our first really large launches to the Irish market recently and it blew our expectations out of the water. I think a lot of that was down to the work that Erin had done.

Working with Erin is the best thing we’ve done at UrAbility and you won’t regret it.

James Northridge

Educator & Founder of Urability

I was totally overwhelmed with the logistics of running live course launches—so many moving parts! Erin is great at taking initiative with suggestions and spotting potential issues.

She made my launches a jillion times less stressful and more successful!

Sarah Von Bargen

Educator and Coach, Founder of Yes & Yes

I was struggling to create an online course that reflected what I have been teaching for the past 20+ years. Erin made each step in the process simple and clear.

I felt very empowered in every step and I found myself in action where I had been unsure and afraid. Now I have an online course that I’m proud of!

Darrius Willrich

Musician & Music Educator

Working with Erin gave me so much peace of mind and made the entire process of launching my course less stressful. Having her strategic guidance and keen eye on everything made the end result that much better.

Erin took everything I wanted to get done and raised it to a whole new level. Tag teaming my course with her was the best partnership I could have imagined!

Katie Lee

Author and Coach

It was such a pleasure collaborating with Erin. She was able to help me take my long, wordy presentations and craft them into an organized, easy-to-digest course.

She is so knowledgeable and methodical—she took what was an overwhelming project for me and made it achievable. I’m so happy with the result. THANK YOU SO MUCH!

Nicole Chetaud

MINDBODY Business Consultant

Erin offered crucial design and strategic insight for my course. Every edit she made and suggestion she offered made Phonewise more accessible, better looking, and more awesome.

She is very talented and insightful and provides excellent value. She is also a clear and honest communicator. You will love working with her!

Devorah Heitner

Author & Founder of Raising Digital Natives

The Blog

Articles and resources for course creators.

How to write your expert bio for your course sales page

I constantly see course creators struggle when they have to write their expert bio for their sales page. And I totally sympathize—talking about yourself is hard! Fortunately, when you’re writing a bio for a sales page, whether you’re selling an online course, a group coaching program, a one-on-one service, or a digital product, you can keep it pretty simple. It doesn’t need to be as detailed as your full About Me page on your website might be. Ready to write your expert bio for your sales page?

Every social media image size you need to promote your course in 2022

So you’ve created a lead magnet, recorded a webinar, or launched an online course. Now you get to promote it! This is every social media image size you need for Instagram, Facebook, Pinterest, Twitter, and LinkedIn.

Do you need to sell services before launching an online course?

Unpopular Opinion: Creating online courses is NOT the right move for every business. Do you need to start with services? Maybe! These are some factors you should consider and how how to decide.

5 sales page mistakes that are killing your course sales

Bad sales pages are the death of great online courses. If you’ve created an online course and it launched to a nice, crisp bellyflop even though, by all rights, it should be selling… the first thing you should do is reevaluate your sales page. These are some mistakes I see over and over again that will cause your sales page to fall flat.

How to get AMAZING testimonials for your online course or service

How do you ask your course students or clients for testimonials + make sure they write something you can actually USE on your sales page? It’s all about asking the right questions! Here’s how to get great testimonials.

Why you should never offer “Lifetime Access” to your course

It comes up over and over again in online course creation circles. “Should I offer my students lifetime access to my course?” The truth is, customers LOVE lifetime access. Because you’re basically promising them a unicorn. Lifetime access is not just a myth; it’s also dangerous to your business.

Strategy + Tools
for Course Creators.